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Branding

MARD – A Perfume Brand

Automated candidate screening, matching, and outreach using machine learning.

Project Description

MARD is a premium perfume manufacturing brand focused on delivering sophistication, luxury, and lasting impressions. Motion Flux partnered with MARD to design a complete branding system that reflects the brand’s refined essence and positions it strongly within the high-end fragrance market.

Our branding approach began with understanding MARD’s vision, target audience, and product philosophy. We developed a distinctive brand identity including logo design, typography, color palette, and visual language that communicates confidence, elegance, and exclusivity.

Special attention was given to packaging aesthetics and brand consistency. Every visual element was carefully crafted to enhance shelf presence, create emotional appeal, and deliver a premium unboxing experience aligned with luxury perfume standards.

The final branding outcome helped MARD establish a strong market presence, improve brand recall, and build trust with customers. The new identity not only elevated the product’s perceived value but also laid a solid foundation for future marketing and expansion.

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